About InstantViewAI

We built the cloud-finance cockpit finance teams kept wishing existed.

InstantViewAI is built by a team that has spent two decades turning messy enterprise data into decisions the business can trust — inside some of Europe's largest organisations. The hardest version of that problem was always cloud and AI spend: millions of resource-level billing rows, no business context, and finance left to reconcile it by hand. Existing tools were either FinOps optimizers built for engineers, or BI dashboards too generic to enforce a budget. None were built for the way a finance team actually thinks — so we built it.

Mission

Make cloud and AI spend behave like every other line in the P&L — predictable, owned, and auditable.

Approach

Treat finance as the customer. Build governance — not just dashboards. Make every decision auditable by default.

Principles

How we build.

Finance first

Every feature is reviewed by a finance practitioner before it ships. If a CFO wouldn't trust the number, we don't ship it.

Auditable by default

Every material state change writes an audit event. No exceptions, no toggles. You can't break this.

Boring on purpose

We use proven, well-understood tech — Go, Postgres, BigQuery, Keycloak. We will never be the reason your finance system is down.

Multi-tenant, isolated

Each customer is a Keycloak realm with isolated data in Postgres and BigQuery. Secrets encrypted via GCP KMS envelope encryption.

AI where it earns its keep

Forecasting and the assistant use AI — but every answer ties back to specific resources and source data. No black boxes.

Customers shape the roadmap

Early-access customers get direct access to the founding team and have shipped real features in our roadmap.

Team

The team behind the product.

InstantViewAI isn't a dashboard with a finance skin bolted on. It's built by a senior, founder-led team across engineering, security, finance and design — people who've spent their careers building exactly this kind of system for some of the largest organisations in Europe.

Engineering

The allocation engine, forecasting and audit trail — built on Go, Postgres and BigQuery by people who've shipped enterprise data systems for 20+ years.

Security

Multi-tenant isolation, read-only architecture and KMS envelope encryption — reviewed by a dedicated security specialist before procurement.

Finance

Every feature is signed off by a finance practitioner. If a CFO wouldn't trust the number, it doesn't ship.

Design

A cockpit a finance lead can read in seconds — shaped with a product designer, not bolted on after the fact.

Richard Siebeling, Founder & CEO of InstantViewAI
Led by
Richard Siebeling · Founder & CEO

20+ years turning enterprise data into governed decisions — across telecom, energy, pharma, retail and government — most recently as a solution architect for the Dutch central-government real-estate agency.

LinkedIn
How it's built & backed

Founder-led, senior bench.

The core is architected and built by the founding team — the way the best enterprise systems are built: by people who understand the whole stack, not a hand-off chain. Around them is a bench of senior advisors and fractional specialists — in security, design and finance — who join by name during onboarding, security review and procurement. You get a senior team's judgement without a big vendor's layers between you and the people who built the product.

And it's deliberate that company size doesn't put your data at risk: the platform is read-only by architecture with a 90-day exit clause — so a worst-case incident on our side can't change anything in your environment, and you're never locked in.

Want to meet the advisors who'd join your onboarding and security review? team@instantview.ai — usually back within one business day.

Where we are

A short timeline.

  1. 2023
    Founded · idea & prototype

    First working prototype of the cost allocation engine — built on 20 years of doing this for enterprises.

  2. 2024 – 2025
    First design partners

    Started working with a handful of European design partners — finance teams in SaaS and AI-native companies.

  3. Today
    Private beta — by referral

    Adding new design partners by referral while we shape the product with the ones we have. White-glove onboarding from us, not a CSM.

  4. Next
    General availability

    SOC 2 Type II, GA pricing, self-serve onboarding.

Work with us.

We're looking for design-partner customers and a couple of senior engineers. Both lead through the same form.